Hi again Aaron:


As I mentioned in the last email, it looks like we won't get the email
out before Wednesday. We are still looking over some of the web
additions and the actual email letter. 


We will likely change the text on the Home page (same amount of text,
just different) and plan to expand the "About TFI" text (quite a bit
more text but I don't think it will be complicated to change). Carrie
has mentioned this in recent notes to you and Carolee but I wanted to
remind you and let you know that this is still progressing. Hopefully
Carrie will get the final approval from the other TFIers and send the
changes to you and Carolee tonight. 


Talking about the email letter, we wanted to ask you (again) your
opinion about the text formatting
(0000,7777,0000stylized
text). 


Carrie has worked very hard on trying to emphasize the key points
without using any stylized text
(0000,7777,0000color, bold,
ul, ital, etc.) because she
knows that some people can't see it at all, and others get gibberish
( )  around any words that were
0000,7777,0000stylized.
Instead of any
0000,7777,0000stylized
text, we've used CAPS, *s, and spacing. Well, a couple of TFIers have
suggested using
0000,7777,0000stylized
text instead (which gets back to the original problem!).


Last week you wrote: 

>So... If you guys feel that adding color and bolding and inline links
to 

>the email makes the message more effective, or if you know that all of
your 

>recipients are going to have clients that can read the HTML, we can 

>certainly make the mail go out with formatting intact.  The number of


>people who will see messy messages is probably quite low anyway. 
There 

>isn't an issue with it being difficult to do.  It will only take a few


>minutes of programming to get the mailing system to send out the
message 

>properly.


In your opinion, do you think many people will have problems with
0000,7777,0000stylized
text? Should we consider using some but not
all? (Ex: We used " "s for book and course titles when the really
should be italicized instead.) Is the programing any
different than what we usually do to make text
0000,7777,0000colored, bold,
etc. for email messages?


I personally (on my rather archaic computers--both Macs) don't usually
seem to have any problems seeing
0000,7777,0000styled
text but apparently the font doesn't always come through (or I have to
change it to make it easier to read). The only "real-life" experience I
really have is that I often send out emails (through Eudora) to a
neighborhood list and list several things that are going on. I usually
make each
0000,0000,FFFFparagraph/0000,7777,0000subject
a FFFF,CCCC,0000different
0000,7777,0000color and
bold or underline what I think is
most FFFF,0000,0000important. (I like
stylized text!) I have never had anyone complain about it (but really
don't know how it looks on everyone's machine!) I guess it'd be all
plain text on your machine!


The other question I (we) have regards forced paragraph breaks. 

We all seem to have very strong opinions about them! Some TFIers 

insist that we should put forced paragraph breaks while others 

insist we shouldn't! (I prefer not forcing them except for emphasis 

or new sections--the text seems wrap itself to the width of screen--

skinny or wide--without a problem.) Other people say that not forcing 

them is what causes long, short, long, short paragraphs (I think those


are more likely caused by forcing the paragraphs but making each line 

too long!).


Part of the problem may be that people use different default fonts.
Carrie worked really hard to make all her paragraph breaks look good
(in her default Arial font). When I got them (in my default Mishawaka)
they looked different and there were some strange breaks.


What is your opinion on forced paragraphs (I noticed you often force 

them!)--do you think they are required, and if so, why?


Anyway, we want this letter to look as good as possible and to be as
easily readable to as many people as possible. Any
recommendations--from you and/or Carolee--about forced paragraphs and
0000,7777,0000stylized
text are appreciated. 


Thanks, 


HM


PS: I used
0000,7777,0000stylized
text and some forced 

paragraph breaks on this letter--can you tell?!!!







Helen Mary Marek

VP Operations/Creative Director

(512) 258-8898  hmvmarek@tfi.com


Technology Futures, Inc.

1978-2002...and on to the Future.